Sponsorship Has Its Perks
Join us in celebrating over four decades of Irish culture and community spirit at the San Diego St. Patrick’s Day Parade & Irish Festival in Balboa Park. Each year, more than 25,000 attendees gather to enjoy one of Southern California’s largest cultural celebrations. A tradition that’s been proudly marching since 1981.
Sponsoring this event is an opportunity to showcase your business to thousands of festival-goers while supporting a beloved community tradition. From brand visibility across digital, print, and on-site channels to exclusive VIP access and parade participation, our sponsorship tiers offer a range of ways to connect with the community and share in the celebration.
After purchasing a sponsorship, our team will get in touch with you to to obtain any media needed and discuss Parade Line Participation.
Sponsorship Tiers
Gold (Corporate)
Large digital advertising presence includes (est impressions = 96K)
- Logo placement on the parade website
- 4x exclusive branded + 4x shared thank you social media posts (FB and IG)
- Logo included in email signature on promotional emails
- Inclusion as a sponsor on promotional posters and advertising (dep on date of sponsorship commitment)
- Company mention in radio and TV advertising when time allows us to include / thank sponsors (when length of spot allows)
Program Placements:
- Half page ad in the official breakfast program booklet (creative from sponsor)
- Logo placement and thank you in the program for the Miss Colleen Pageant
- Banner Placements (est exposure 5k attendees):
Featured on one entertainment stage - Beer garden fence line – viewable inside the garden and by foot traffic of parade viewers Announcement Stages (est. 10-15k):
Announcement Stages (est. 10-15k):
- 2x named parade announcement stages with signage
- 8x mentions by parade announcers reaching all attendees of the event
Official Parade Dignitary:
- Designation as a parade dignitary
- 4 tickets to pre-parade dignitary breakfast meet and greet exclusive to parade and sponsor executives
- 2 tickets to Miss Colleen Pageant and sponsor recognition – incl. all pre-communications
Parade Entry
- Your company’s own official parade entry
- Optional additional banner entry
- Promotional booth within the festival adjacent to the parade route and beer garden, focusing on family entertainment, food and commerce
- 7 souvenir T-shirts
Parade & Festival
- Your company’s own official parade entry
- Designation as a parade dignitary
- 4 tickets to pre-parade dignitary breakfast meet and greet exclusive to parade and sponsor executives
- Promotional booth within the festival adjacent to the parade route and beer garden, focusing on family entertainment, food and commerce
- 2 tickets to Miss Colleen Pageant and sponsor recognition – incl. all pre-communications
- VIP area in the beer garden / up to 20 people – Gold Only
Emerald (Corporate)
Medium digital advertising presence includes (est impressions = 80K):
- Logo placement on the parade website
- 2x exclusive branded + 4x shared thank you social media posts (FB and IG)
- Logo included in email signature on promotional emails
- Inclusion as a sponsor on promotional posters and advertising (dep on date of sponsorship commitment)
Program Placements:
- 1/2 page ad in the official breakfast program booklet (creative provided by sponsor)
- Logo placement and thank you in the program for the Miss Colleen Pageant
Banner Placements (est exposure 5k attendees):
- Featured on one entertainment stage
- Beer garden fence line – viewable inside the garden and by foot traffic of parade viewers
Announcement Stages (est. exposure 10-15k attendees):
- Named parade announcement stage with signage
- 8x mentions by parade announcers reaching all attendees of the event
Official Parade Dignitary: - Designation as a parade dignitary
- 2 tickets to pre-parade dignitary breakfast meet and greet exclusive to parade and sponsor executives
- 2 tickets to the Miss Colleen Pageant and sponsor recognition – includes all pre-communications
Parade & Festival:
- Your company’s own official parade entry
- Optional additional banner entry
- Promotional booth within the festival adjacent to the parade route and beer garden, focusing on family entertainment, food and commerce
- 4 souvenir T-shirts
Silver (Corporate)
Digital advertising presence includes: (est impressions = 66K):
- Logo placement on the parade website
- 1x exclusive branded + 4x shared thank you social media posts (FB and IG)
- Logo included in email signature on promotional emails
- Inclusion as a sponsor on promotional posters and advertising (dep on date of sponsorship commitment)
Program Placements:
- 1/4 page ad in the official breakfast program booklet (creative provided by sponsor)
- Small logo placement and thank you in the program for the Miss Colleen Pageant Banner Placements (est exposure 2.5k attendees):
- Beer garden fence line – viewable inside the garden and by foot traffic of parade viewers
Announcement Stages (est. exposure 10-15k attendees):
- 8x mentions by parade announcers reaching all attendees of the event
Official Parade Dignitary:
- 2 tickets to pre-parade dignitary breakfast meet and greet exclusive to parade and sponsor executives
Parade Entry:
- Your company’s own official parade entry
- Optional additional banner entry
- 2 souvenir T-shirts
Harp (Community)
Digital advertising presence includes:
(est impressions = 50K):
- Logo placement on the parade website
- 4x shared thank you social media posts (FB and IG)
- Inclusion as a sponsor on promotional posters and advertising (dep on date of sponsorship commit)
- Small logo placement in the official breakfast program booklet
Parade Entry or Promotional Booth – Sponsor can choose between:
- Your company’s own official parade entry (est. exposure 10-15k attendees)
OR
- Promotional booth within the festival adjacent to parade route and beer garden
Banner Placement:
- Sponsorship banners placed on 2 golf carts driven by parade officials
Shamrock (Community)
Digital advertising presence includes: (est impressions = 40K):
- Logo placement on the parade website
- 4x shared thank you social media posts
(FB and IG) - Inclusion as a sponsor on promotional posters and advertising (dep on date of sponsorship commit)
Banner Placement:
- Small logo placement in the official breakfast program booklet
- Sponsorship banners placed on 2 golf carts driven by parade officials
Questions / Comments?
For more info on sponsorship packages, reach out to your contact or email our Sponsorship Chair.
Rory O’Neill
Charitable Contributions
ICSC is a California Non-profit corporation, qualified as Tax Exempt under IRC Section 501(c)(3)
Tax ID # 33-0090269.
The Irish Congress operates solely on the generous donations made by individuals and businesses in support of the parade and festival for the benefit of the San Diego community. All donations go to a good cause and are greatly appreciated.